The Study Of The Design Management Applied In The Cultural Combs Industry

The article will take that traditional combs industry as the example, through the analysis by a variety of phenomenon and investigation data, under the marketplace economic system, how the traditional handicraft estate to come true vigorously and development, become the important component parts of the modern industry; At the same time, also due to the development of the design management idea, suggest that being suitable to the feasibility patterns and methods that estate vitalizes in traditional handicraft, accomplish the application study of the design management idea in the traditional combs industry.The article will aim at the research of the design management in traditional combs industry, according to the basic contents of deign management, analyse and study the design strategy, design item and traditional brand image extension and manages inclusive in the processing to traditional handicraft industry, put forward the mode of innovate developmental strategy from strategy angle of design management, suggest that traditional combs industry's elementary construct, discuss under the new economy form, feasible project to regenerate the traditional handicraft art industry using the idea of design management.On the basic of academic research and diagnoses, put forward the four strategies to regenerate traditional combs industry: 1,The design idea, the traditional combs industry must establish innovative design idea; 2,The resource, the traditional combs industry need to recollect the resources of handicraft, brand, culture, explode the innovative potential much better; 3,The brand's value, refer to brand strategy of regenerating the traditional combs industry, lifting brand's value from the perspective of culture; 4,Experiencing the camp, exercise the innovative camp to hold market.