Research On Development Of Cultural Industires Of Heilongjiang

With present development of science and technology, man is going in for more than pure material existence and lifestyle. Culture has become the symbols of national spirit, state strength and personal status, while cultural industries have constituted a new growth point of national economy and the key of world competition, that is, its percentage in economy represents the strength of state. In Europe, US, and the countries like Japan and South Korea, cultural industries, owing to earlier start and faster development, have become the important pillars of economy and won the majority of the world market share.China has a long historical civilization and rich nationality resources. Although starting later, Chinese cultural industries have the new comer superiority if right breaches are found. Such words as more consciously and independently "accelerating the great development and prosperity of socialist cultural causes" are seen on the documents of the 17th National Congress of the Communist Party of China. It is the first time for them to be put forward and for the great call "to raise a new upsurge in building socialist culture" to be issued on the party's national congress, at the strategic height of developing the socialism with Chinese characteristics and under the guidance of the scientific concept of development. At the new historical starting point, it is the duty of every cultural worker to consider the way of development of Chinese cultural industries. With such a background, the specific ways and successful modes are discussed in this article.For the purposes of the joint of theory and practice, the perspective of the development course of Chinese cultural industries, the analyses of status and inadequacy, the pursuits of reality and operability, and the avoidance of the error of focusing theory while neglecting practice, analyses of specific cases of the cultural industries in Heilongjiang Province, where the author lives, are provided, and the implement possibilities of the development modes are probed. On basis of the analyses of the development courses of Chinese cultural industries, such resources as the regional and minor nationality cultures as well as the histories and remains of the province are highlighted, analyses with development theory of regional economy and the 4Ps marketing theory are conducted, and practical modes of cultural industries by connecting regional cultural characteristics with tourism are suggested.Besides introduction, the article consists of five chapters:ChapterⅠ. Discussion of the concept connotation and the historical evolution of cultural industry, separation of respective characteristics of the three development stages of Chinese cultural industries, and presentation of the present problems and the reasons in Chinese cultural industries.ChapterⅡ. Analyses of the cultural resources and development status of Heilongjiang, and descriptions of the unique aspects like the natural sceneries, non-material cultural heritages, historical and cultural remains and exotic styles in the province.ChapterⅢ. Strategic thinking on development of the cultural industries in Heilongjiang: first pointing out the inadequacies of research and understanding, the irrelevance between products and markets, and the disjunction between government planning and actual market; and then with the theory of regional economy as guidance, with the existing brands of the province like Harbin Summer Concert, Ice and Snow Festival in Harbin and Arctic Light as fulcrums, and with tourism as tangent, discussing the strategic modes of resources integration and product marketing.ChapterⅣ. On basis of specific analysis with marketing theory, suggesting to conduct interactions between Harbin Music Festival, Harbin Beer Festival and Ice and Snow Festival in Harbin, with Harbin—a historical and cultural city full of exotic styles—as vector, to integrate the unique minor nationality customs and the marvelous Arctic sceneries and volcano landscapes, to adopt the spot-axis mode strategically and 4Ps marketing theory tactically, and to form the brand development and promotion mode of the cultural industries in Heilongjiang Province.ChapterⅤ. By means of marketing analyses on successful cases like the construction of the culturally great province Yunnan, the large-scale theatrical performance the Impression of Yunnan, the media myth of the Super Female Voice, and the Nanning International Folk Song Festival, exploring and summarizing the successful factors and methods of cultural industries for reference.As the central summary, the conclusion consists of: strategically combing the theoretical advantages of the modes of pole development and spot-axis development in regional economy, taking the city Harbin as the important pole and supporting it with spots with unique natural sceneries and minor nationality customs of Heilongjiang like Mohe and Jiejinkou, and from spots to axes, building the cultural industries of the province, and tactically, conducting analyses with 4Ps marketing theory, taking tourism as the tangent, finding the specific operation modes of building the cultural industries involved with tourism and abundant of regional characteristic culture of Heilongjiang, and realizing the balanced development of the four aspects as value creation, value reflection, value delivery, and value propaganda.