Research Of Art Management And Art Sponsor By Huizhou Merchant Group

Huizhou Merchant Group, as a main component of merchant groups in Ming and.Qing dynasties in China, has been a popular research topic in china and abroad since 1980th But most of the research focused on the normal business or culture of Huizhou Merchant Group. There has been little research done between Huizhou Merchant Group and art management or sponsor. In my opinion, there are a lot worth investigating. Such as, why Huizhou Merchant became interested in the art and how they did art business management and sponsor. From this research thesis, not only the history of art management in ancient China can be reviewed, but also ways to develop modern art management can be found, while elegant art is now deeply affected by pop culture.Main research topic in this thesis:1) Research about the germination, development, prosperity anddepression of Huizhou Merchant Group and the reason.2) Research about the history of Huizhou Merchant Group art management and the relationship between art creation and business management.3) Research about the importance of art management of Huizhou Merchant Group, and the way to push ancient art into modern market.New achievement in this thesis:1) Through the literature review, many new materials have been found about Huizhou Merchant Group and art management.2) Through the research about Huizhou Merchant Group and art management, the marketability of ancient art has been strongly certified.3) Through the experience of Huizhou Merchant Group art management, some new ways can be found to promote ancient art.