Survey On The Use Of Complementary Color In Child Food Packing

Child food producers do not show a cold shoulder to around 35 billion yuan worth of market shares created by 360 million Chinese children. Recent incomplete statistics indicate that sales volume in this field has seen a sound increase of between 20% to 30%.Nowadays, the concept of promotion rather than that of protection is gradually taken into consideration when it comes to product packing. To put it simple, the magic is that attractive packing can help sell more products. Sales performance differs greatly due to the difference in packing process. Companies and designers have been doing fine in stimulating the child' s buying enthusiasm through their gorgeous, stylish and functional exterior.A child food designer is encouraged to be child-oriented in his/her work, physically and psychologically. At the same time, attention must be paid to details, for which is the access to love and care.Of all elements, color acts as the major eyeball, and serves as a connection to mirror and reflect a child' s emotion and psychology. An appropriate use of the complementary color makes food look more brilliant, improves performance, and can establish between color and the child a good bridge, which is of importance to the latter' s growth, physically and mentally. The argument based on research and developments will be elaborated by examples and comparison in this presentation.Of Course, the use of color merely delivers a budding joy to the child. In child food packing design, elements such as the form, material, and graphics of the utensil should also been carefully taken into account.