The Research Of A Fast Food Restaurant Color Scheme Based On Color Psychology

The inspiration for this study came from thoughts of a series of problems: How can werun a good fast food restaurant? What is exactly relevance between fast food brand awarenessand its interior design? And how is color psychology applied to environment design? Nomatter how different lives people are living, social life is common and crucial to everyone. Onaverage, people spend18percent of total interaction while having meals in a day. People areadapting to fast pace life and fast food restaurants are becoming efficient means for basicneeds of food and social interaction for people. Therefore, it’s a necessity to design time andenvironment friendly fast food restaurants, and thus I take the title.Object of this paper is based on color psychology, fast food restaurant color design.Research is following these ideas to complete writing: Theory Data collected--Surveyanalysis section--Research Experimental--Revelation application part--Conclusion. In thispaper, color psychology theory, cited case, the angle through different methods andclassification, classify and organize the research objects, comparative analysis of thedifferences and similarities; study this unique color at fast food restaurants in the diningspace type cause a psychological role and influence. Also recorded during the thesis, writinginspiration, ideas and research results, in the paper will be applied to the end of the colordesign of fast food restaurant.