Exploration On The Appliance Of The Factors Of Chinese Painting In Graphic Design

Speeding up gradually along with the economical globalization advancement, many national cultural industries rise swiftly and violently and have become the important pillar industry and the new economical point of growth; With the steady enhancement of the economical level, our country' s cultural industry also is playing a more and more important role in the social life and the national economy. Under this kind of situation, modern graphic design art, which is included in the cultural industry field, is facing the social reality that the culture and the economy blend mutually. It has no alternative but to consider the survival environment of this profession and ponder how to hold the opportunity to strengthen its own development strength in the economical flood tide.The modern graphic design skeleton requires many kinds of artistic elements to support. Speaking of traditional Chinese painting , one form of China's traditional culture art, the perfect union of its traditional culture spirit, the words technique, methodicalness layout and a series of artistic experience and the theories, as well as visual elements such as poem, calligraphy, painting and seal has a significant influence and model function to the modern graphic design .Well-known designers ,such as Jin Daiqiang, Chen Youjian, Han Meilin, Huang Jiongqing, Chen Hanmin, Lu Jingren, Xiao Yong as representatives appeared in the Mainland , Taiwan , Hong Kong and Macow. In theirs graphic design works, the fashion reveals influence which is imperceptibly influenced by the esthetics view of traditional Chinese painting art.In order to study about the use of Chinese painting elements which is included in modern graphic design , I attempt to combine the knowledge of Chinese painting which I learned from my under-graduated stage with the knowledge about graphic design that I learned from my post-graduated stage. And I' m ready to refer to good ideas and classical cases which designed by some excellent designers. In this forward, I expect that more and more Chinese designers join the team to inherit and promote the great China's traditional culture, to outstand local cultural and national identity in works and promote modern graphic design art have healthy and orderly, all-round development.