The Research On User's Unconscious Behavior Based On Narrative Method

Well-designed goods are the center in today's visual culture, However, the products flooding in people's lives is not so satisfactory, the users can not know the demand of themselves exactly, which has to be found by the designers personally. This paper attempts to research the user's unconscious behavior by the means of Narrative-based approach, in this way, we can find the potential demand of users and the worth of this research method to the future design.At first, this paper presents the background of the study, at the same time, it clarifies the motivation, purpose, meaning and the basic idea of this research. After analysising lots of Narrative theory, the second part summarizes the process, methods and applications of the Narrative thinking, also, the flow how the narrative applied in the design.The third part analyzes the user's behavior which is the elements of Narrative(especially the user's unconscious behavior) from the perspective of psychology, behavioral science and cognitive science to find the potential demand of users with the help of design guide of people's unconscious acts.While the fourth part builds a model of studying the user's behavior by a narrative-based approach. Firstly find the user's potential demand through their unconscious behavior in daily life, then apply the unconscious behavior to the design events and enable the products to have a capability of stimulating the users to some sense of similar situations, at this time, some old experience and memory of the user appear and some unconscious behavior is going to happen, the unconscious feelings and experiences in common in daily lives is expressed as well. By this means, the designers can extract the root of the problem and find the answer to it from the user's perceptual awareness. The design becomes a "journey to spiritual explore".Finally, according to the finding of the research, a concept design of cell phone which is based on the research of user's unconscious behavior that is narrative-based is done, which tests the conclusion of the study and achieves the expected results, it also make a reference for the future design.