Research On On-line Pro-social Behavior Of The Postgraduate Students

With the development of the internet technology, the universal of virtual community, the pro-social behavior of individuals in virtual communities are becoming more common. This behavior refers behaviors that took place in the network meet the expectations of other people, groups or social, there is no apparent motive for the voluntary implementation of selfish behavior. Here's "no selfish motive," mainly refers to do not expect the material rewards from outside, remove themselves to help others because it is a good thing to get the psychological satisfaction, a sense of accomplishment, such as pay awards.In this study, the graduate users in a BBS of a university for study to investigate the virtual community pro-social behavior in the incidence of the occurrence of various forms, as well as gender differences. And the study used the network sociology theory and the graduates' living conditions to analyze the reasons for occurrence of online pro-social behavior.The main results of this study are as follows: First, graduate students in the virtual community in the implementation of pro-social behavior is universal. Virtual community of pro-social behavior is not only involved in graduate study, all aspects of life, but also with the real world pro-social behavior in the form of the same amount. Graduate virtual community in the implementation of pro-social behavior also has a certain degree of gender differences.Second, graduate students in the virtual community in the implementation of varying degrees of pro-social behavior, not only have their environment and life, learning the impact of the special situation of the role of virtual communities is different from the reality of the situation in the communities in which the characteristics of pro-social behavior have a greater impact on the implementation. Virtual community of anonymous systems, interpersonal relationships of equality, openness and symbols, etc., are pro-social behavior in which the universal implementation of priming effect, even more so than in real life situations, is more conducive to the implementation of pro-social behavior.Third, from the existing literature can be seen, most of the studies showed the existence of network of individual adverse effects on many, but the findings of this paper has shown that many graduate students in a virtual community to demonstrate pro-social behavior tendencies, they willing co-operation of the Internet with others, to establish good interpersonal relationships, and build healthy and harmonious environment for the network. Therefore, whether from individuals contributed to the tendency of pro-social behavior, and building a harmonious campus culture, or the construction of a harmonious and healthy network environment, the importance of university BBS, and the promotion of the implementation of related measures are necessary.