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Logo Design In The Dissemination Of Symbols Of The Semantic

Posted on:2010-06-24Degree:MasterType:Thesis
Country:ChinaCandidate:X D ZhaoFull Text:PDF
GTID:2155360278475706Subject:Art of Design
Abstract/Summary:PDF Full Text Request
In this paper, from the semi otic point of view of modern logo design table "shape" "intended to" Biography "God" study, combined with their own in the last two years of logo design work of practical experience, through theoretical research results in the case of embodiment of their own statements as a designer-to-business logo design of new knowledge and insights on the semiotic sense, the integrity of the process of human activities is also a symbol of the process, people, mainly through the activities of his symbols to demonstrate its characteristics , logo design as a creative person's activities, and no doubt will be involved in all aspects of semiotics, in reality the actual operation, symbols of the study methods are widely used, its design thinking design method intended to give all played an important role. Philosopher Cassirer said people are "superior", in his brilliant expositions, the "symbolic thinking and symbolic acts are the subject of people as the most representative characteristics of the two" was created to generate and various symbol systems, symbol system design is the most important element of the logo as a symbol of the creation of special activities at the structural elements to create images of various symbols in the symbol system, such symbolic behavior becomes even more evident. Signs as a means of symbols, not limited to the signs of building a system of signs after the appearance of the image forming system, but by reproduction to the performance, with effect from realism to symbolism, and then through the communication and exchange, telling and characterization, and the formation of content of a form (symbols) to the contents of the process of accumulation. In the process, the logo was symbolic not only of the basic form, but also access to the content and symbols on the expression of basic means. From the semiotic point of view logo design theory is to use symbols to designers consider the image of the image formation system of symbols designed to express, and in a variety of symbols to express the integration of the design caused the emergence of creative ideas, while the significance of symbols in the design of expression the formation of design concepts and style breakthrough. The article cited a great deal of practice in the design of their own works in order to experience the practice of combining symbols of the logo design of the study limited to the relationship between their own logo design on the new understanding; from a practical work experience in logo design and summing up the feelings people communicate how to set up a good brand image, at the basic theoretical research on the actual work of their summing up, the produce of the logo design of the new understanding.
Keywords/Search Tags:symbols, semiotics, Fu conformational study, Fu-yi study, Fu with study, brand
PDF Full Text Request
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