Today's era is a consumption-oriented, dominated by the mass media and in the spirit of the main practical values, and pluralism of the era of mass culture of consumption, mass popular culture to adaptive and pleasure of its basic tasks, through the "edutainment" for the public. In this environment, their culture is the formation of the general public, artistry, epidemic characteristics. Illustration as an art, which in each period of development have different characteristics, subject to the prevailing social environmental and economic impact, reflecting the prevailing social and cultural phenomenon, this article from the "popular" in the perspective of 90 years after the study illustrations ,Analyze its characteristics and causes of popular styles, from the market two aspects of psychology with the public to inspect and demonstrate. External cause for the rapid development of economy, diverse fast-food culture and the impact of commercial interests. Mass consumption, psychological changes, as the economy accelerated pace, consumption levels increase, people need an external pressure to relax the mind soil and lifestyle, habits, aesthetics leading to changes in consumer spaces. Underlying reasons for the lifestyle, habits, aesthetics leading to changes in consumer spaces.
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