Shi Shi Ru Yi--Design And Research For Products Of Yuhang Lucky Culture

Chinese Lucky Culture has a typical national characteristic, which is a solid foundation to success and a unique magic weapon to open up and recreate in modern designing. Its heritage value should not be ignored. How to draw spirtual strength from Chinese tradition culture more rationally to recreate, this is a problem without delay.This paper, combining with the graduation project, based on the Yuhang Lucky Cultural research, making Shi Shi Ru Yi Lucky Culture as the focus, exploring innovative design of lucky product. This Article talks from the basic theory of the traditional lucky culture. After that it reseaches Yuhang Lucky Culture, and analysises the reason of Shi Shi Ru Yi Culture as an entry point, its content and market condition of such products. And then it explores from the perspective of design principles and design strategies. From the design principles , It follows two things: the modern and the traditional two-track system and the function and form of the dialectical unity; from design strategies, with the innovative design reseach of the traditional Shi Shi Ru Yi Lucky Patterns, to the application analysis of Shi Shi Ru Yi Lucky Culture in the field of product design, and design research to different age groups, it finally export Shi Shi Ru Yi product design project.In this article, the author touched the methods in which the Auspicious Culture deduction into modern designing. From analysis in different aspects and angles,he tries to find a proper way between tradition and modern, the past and the future; thus, we could stimulate the tradition elements to eadiate their vitalities in a changing space-time.