The Lucky Meaning And Auspicious Expression Of Jewelry

The age had been changed, and the shape of jewelry with lucky moral doesn’t meet requirements of the people today, although people have fine desire or emotional appeal to seek lucky and blessed life. Therefore, this article has tried to make a study on the subject of merging traditional and lucky culture into jewelry design, which can endow jewelry with culture character in expectation of finding out the perfect shape of jewelry with lucky moral, which is in accord with people’s aesthetic value and taste, and then offer a reference value for local and original design of jewelry by getting more creative ideas of modern jewelry design.Firstly, the meaning of jewelry with lucky moral is defined, then three major periods and the characteristics of the periods are summarized by analyzing the history of jewelry with lucky moral; Secondly, the characteristics of the market situation are summarized; then after analyzing the performance of traditional content with lucky moral, which is melt into jewelry design and elaborated by some examples, representation of modern jewelry with lucky moral are discussed by some specific instances and some work which has been designed and produced by the author; Lastly, some constructive marketing ideas have been provided.The following conclusions are obtained:1. Chinese lucky culture has a long history, and the history of jewelry with lucky moral (the emphasis of Han Nationality’s) has developed through three major periods:from ancient times to the New Stone Age, it’s embryonic period that had entered into the symbols of faith stage; from Xia. Shang. Zhou Dynasty to Yuan Dynasty, it’s developing period that is full of the feudal concept of class; it’s in the prosperous period that had generated from secularization of the social arts and crafts in Ming and Qing Dynasty.2. The design ideas of jewelry with lucky moral won’t be limited in the transformation of the lucky patterns, but they are from the performance of traditional content such as material symbols, pictorial symbols, lucky element symbols and the festival element symbols and so on.3. Brand style of jewelry with lucky moral should be molded, which is vivid owing to the key element that has been interpreted by the style of product, and it’s apperceived through the comprehensive performance of jewelry, including the representation of color, pattern, material, texture, craft, theme of jewelry and so on4. After setting up the style of the product, companies should base on the traits of every modern festival in china, and choose appropriate themes of jewelry with lucky moral to do some research on festival products, then at last these products will be pushed out into the market by ways of marketing such as event, web, the propagandism of advertisement.