"SHANZHAI" Consumption: Discription, Analysis And Trend Forecast

Along with the overall consumption level of Chinese society soars rapidly and era of mass consumption raises, The way of consumption becomes an important factor to evaluate.the development of social economy and the quality of life. Nowadays, consumption activities has been changed from satisfying daily basic needs to a new way which reveals complex and meaningful lifestyle content. " SHANZHAI" which has been translated into "cheapcopy" is a emerging consumption phenomenon and hot spot topic in modern Chinese society as well as a frontiering issue both in china's economic and society development.There are many cheapcopy products in market, a large amount of them are quite popular among the comsumers due to perfect imitation of famous brand name products and low prices. For example, the "SHANZHAI" cell phone, "SHANZHAI" LCD TV sets, " SHANZHAI" laptops, " SHANZHAI" mp3, " SHANZHAI" clothing and so on. The characteristics of " SHANZHAI" culture industry are popularity, entertaining, innovation and uniqueness. The products of " SHANZHAI" culture industry are well-known by consumers through internet. The symbolic meaning of " SHANZHAI" is grassroot innovationFor seizing the social and economic characteristic of the times, it is extremely necessary to study the " SHANZHAI" culture consumption activities. The discription, analysis and trend forecast of the " SHANZHAI" culture consumption is quite helpful for reviewing consumption culture of the Chinese characteristc. The fundamental way of solving the rationale consumption problem lays on exploring the consumers' spiritual potential and cultivating the abilities of creation and awareness of happiness. The study of the " SHANZHAI" culture consumption is response and enhancement towards reasonable and happy consumption research, guiding people to raise their awaerness of healthy consumption and life style.