The Research And Development Of Hubei Folk Clay Handicrafts And Tourist Souvenirs

In recent years, governments focus on the development of the tourism industry, not only the importance of tourism routes,tourism development is gradually moving toward perfection, all levels attach great importance to the development of tourist souvenirs. Hubei tourist souvenir market is currently facing more issues, First of all irrational product mix, a lot of high-end souvenirs, beautifully designed, Medium and low product is the lack of regional characteristics in Hubei. Second, the lack of features and the local brand-name products, Hubei, a wide range of travel products, but can not seem to ring called a few brands on the market, the lack of design, production, brand integration. Finally the low market development and promotional marketing efforts, Hubei, tourist attractions and more tourism products more, but less publicity, although in recent years have seen a number of advertising, such as Xianning hot springs, Tangchi hot springs, but only individual behavior, most of the attractions promotional marketing efforts are not enough.Tourist souvenirs with local characteristics is currently one of the focus of attention in various areas, to improve the art of Hubei souvenirs,designed with the Hubei souvenirs imminent. Tourist Souvenirs is a place of business cards, how to design characteristics of a good tourist souvenirs with Hubei do? This article address this issue from product modelingThis paper have a new opinion of Hubei clay craft from view of product design.Analysis and to explore other regions tourism products is going to deal with modern design combined.with a view to the characteristics of Chu culture used in the product better Hubei's tourism products. This paper mainly discussed from the next three level commenced.In this paper, introduce clay around the Hubei Province, in particular, the clay in Huangpi, analysis and to explore other parts of fine clay and the traditional method combining of modern design. Then, Analysis Hubei tourist commodity market conditions. Lastly, chose the design positioning about Hubei tourist market and design ideas, and promotion of tourist souvenirs and application were discussed.This article will put Hubei clay into the category of modern industrial design, through vertical, horizontal depth study to demonstrate the charm of folk art in Hubei, make modern industrial design combined with traditional handicrafts, highlighting the cultural connotation of tourist souvenirs, with a view to save the vanishing of folk art.