The Beauty Of The "Invisibility" In The Design Of Print Advertisement

This article studies the existence and development of the"Invisibility" in philosophy and the Beauty of the "Invisibility" in thedesigns in the viewpoints of the designing of print advertisement. Thiarticle first tries to explain the term of "Invisibility" in its meaning andrhetoric. By approaching the significance of Beauty in the traditinal Chinese philosophy and in the Westen philosophy, searching the existent value of"Invisibility"'s Beauty, it tries to suggest that the "Invisibility" is a kind ofpts of the inner connections and implications of Dinge. Deeply tied with the design, when the characters of the"Invisibility" appear in the design of print advertisement, it represents a kindof designing with profound cultural informations and ?sthetic characters.It is a prospect in the beauty of designing of print advertisement. The "Invisibility" is a kind of Beauty, which has detailedinformations and wide varieties of significations.The "Invisibility's" Beautycan be realized in these different ways: symbolism, humour, paradox, suspision and blanc Though the design of print advertisement is stronglyweakened and purged by many modern techniques in our epoch withhighly-developped mass multi-media technologies, it still has the EssenceAnd ther of the cultural informations deposited from the history, guiding the further development of its kernel ideology. The perfectharmony of the Idea and the Beauty of the "Invisibility" is the ?sthetic fruitof the long time effort in the designing of print advertisement. It's also oneof the inevitable goals and aims in the eternal researching of the designers.And it is the research value of this article. Being deeply, trickily rooted and hidden in the name of ?sthetictastes, the commercial goals of the advertisements along side with theircultural characters will never seem so irritating and annoying to us humanbeings. We will appreciate the advertisements in a better mood, admiring thebeauty of them and contemplating them. I will try to give some moreexamples here to prove my viewpoints, hoping that it could survey andexplain the beauty of the "Invisibility" in the designing of printadvertisement.