Chinese Character In Modern Advertisement Design Utilization

The Chinese character describes the object vividly, can surmount the national region and the language barrier, thus becomes the visual language which one kind highly direct-viewing and easy to transmit, each Chinese character is the generalized cultural significance total information code, it is accumulating the prehistoric civilized information, also after containing the history civilized evolution rule. The Chinese character in advertisement design utilization is to Chinese character forms and the modelling theory and so on constitution shape, stroke and structure search, it studies the Chinese character the shape structure, the glyph refinement, organic connections between the character, the composition imagination and the manifestation choice and so on, its design thought is carries on according to the advertisement image the Chinese character opens the solution, restructuring, extends different, take disseminates the visual information as the major function series thinking in images creation process, causes the Chinese character to break the existing modular the order, enables its design language to obtain develops and extends, thus obtains the new life. It has presented to the routine ideological mode change and the replacement, has poured into the new visual element and the manifestation take its unique spatial shape as the modern advertisement design in the immediately linguistic environment.