| Traditional paintings and the modern design existing huge difference, both the different properties, painting is are entertaining and performing artists individual personality and emotion art form, design is the combination of practical and rational thinking, and painting the biggest difference lies in the dependence of commodities, both reflects the individual manual technique and industrialized production of the technical level of the relationship. While painting as design basis, while painting as the foundation and the design have close connection, painting effect on the design and creation rules similarity, as a designer will need a certain painterly strength and artistic accomplishment, and so on these factors make we recognize, only correctly grasp the similarities and differences between painting and design, understanding both of the universality and individuality, just can have profound to the objective understanding and research. This paper from the painting design-related Angle discusses drawing on modern graphic designing and influence of painting elements in modern graphic design had communicated visual effect, which can truly transfer modern information accords with modern design function. Modern plane advertisement varied in style, this diversity exists on the traditional painting effect and related, these styles of variety and development is not only to the traditional manifestations mechanical mimesis and illegal, but from painting unique esthetic artistic conception, esthetics thought absorbs the essence, and modern plane advertisement design concept, form, skills combined, create with national and the spirit of The Times, the design works with rich and develop modern plane advertisement design art language and performance ability. From the late 20th century, since the start of the modern advertisement design by postmodernism painting, the influence of its various styles, theme conceptualization, appeal, and has strong individualized vision wallop. China art in reform and opening up 30 years, and of the art world exchange and wider, its advertising design field by the western influence environment.our, especially among the modernism and postmodernism trend of art, the influence of thought more hasten is liberation, advertising design style, form also to diversification development - combining elements of modern paintings plane advertisement design is one of them. Nowadays, digital technology in the modern plane advertisement design field application range greatly exceed the painting, although new media technology greatly shortened advertising creation time, makes some comprehensive, full of romantic, poetic style of the design to get further development, the influence of plane advertisement design, but subsequently and broader bring is design of machinery, lack of individuality, lack of kindness to the person. Therefore, in painting and its recognition of elements in modern plane advertisement design and its application research systems, no doubt of modern plane advertisement design development has a very important significance.On the other hand, the design of the modern advertisement with the global economy, the arrival of the era of information integration, the transmission way, way, way you would ever more diverse, development trend also from originally single plane advertising forms gradually to the enterprise brand, product image design and planning of all-round development. Therefore, studied painting element with the modern advertisement design of relevance and inevitability carries a visual effect has the practical significance, and to further understand the modern plane advertisement design now and future prospect of also has the profound significance. This paper tries to art psychology, aesthetics, visual psychology Angle discusses the plane advertisement design of painting element problems, this paper focuses on the painting elements in modern plane advertisement in several ways and its application in modern plane advertising works, conveys a visual effect. |
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