A Study On Business Advertising Translation From The Perspective Of Memetics

The purpose of business advertisement is to attract customers'attention and memory, and then encourage them to take action. Therefore, business advertising translation is very important. By now, many translation theories have been applied to business advertising translation. This thesis, taking business advertisement and its translation as a subject, makes a research into the subject. Business advertising translation in light of memetics is target-receiver-oriented, hence, translations can be easily understood, accepted, and spread widely, which will promote the sales of products or services and the reputation of the company. The purpose of business advertisement will be realized in consequence.According to types of memes or ways for memes to be replicated or transmitted, the author summarizes four strategies of business advertising translation in light of memetics, namely, replication, imitation, reorganization and displacement. And illustrates the application of the four translation strategies by analyzing many business advertisement materials. The author hopes this research is a reference for business advertising translation.