The Cultural Hybridity In American Animation And Intercultural Communication Strategy

Mickey Mouse, Donald Duck, Snow White, Pinocchio... This animated image of some of the impact force, sweeping across the world, enduring so long. In the United States in the world, in the future, along with its founder Walt Disney·Disney, will become synonymous with the myth. Futurist Ray·Bulaidebo prophecy: Walt·Disney will affect people's thinking for centuries. So in the end what the U.S. animated feature? Why can attract a global audience's attention? This paper from the United States about the history of animation, from its period of several important works and the impact force to choose from classic, "Mulan," "Kung Fu Panda," "Lion King" "The Princess and the Frog" From the topic selection, script writing, performance techniques, image design, dubbing music to start, combined with news theory, communication theory, the strange theory, "Hybridity" one by one theory analysis. First, brief overview of American animation, and then an overview of the style of American animation, then this core argument put forward by the analysis of specific works of animation in the United States, comparisons with other countries in the development of cultural integration in the motives and feasibility of, and communication strategies can discussed from several aspects:how the United States in the native culture of different cultures to find a breakthrough, the second animated film and television works to build a strong local culture of the soil local gene can not be separated, the third culture of production has further advantages in the integration of your brand animation, which reveals the hidden animation in the United States in the use of cultural elements in his country after the success of law reform in his country planned innovation can bring valuable experience.