Food, Medicine Advertising Language Reserch

"Our life is by air, water and ad composition." Advertising is full of all aspects of modern society, full of life and our audio-visual. Advertising language as an important part of advertising, has a special value for research. Advertising language has broad and narrow sense, this article refers to advertising language refers to the narrow scope.Food, pharmaceutical industry has a long history, but really started into advertising, but 20 years of age, began to food, medicines advertising from the linguistic point of view of time is even more late.Advertising language has a certain uniqueness. In this paper, based on the possession of a large number of corpus, respectively, from voice features, lexical features, the choice of sentences and rhetorical language of the four side surfaces of the food, pharmaceutical characteristics of advertising language expression. Voice, the food, pharmaceutical advertising language showing a syllable symmetry, tone, coordination, phonological features of harmony; vocabulary, utilizing parts of speech and word imitation is the main feature of such advertising language; the sentence of choice, many choose Imperative type, asked the question whether sentences and sigh sentence; Rhetoric is the expression in order to enhance pragmatic effect, elements of the language selection, processing and adjusted to the right to express the feeling. Advertising language to enhance the effect of expression language to enhance the appeal of the language is bound to use a variety of rhetorical devices, the article on these devices is also detailed analysis.Looking at the classic advertising works, we find that advertising language takes on a variety of styles. Article summarizes the food, pharmaceutical advertising language of 12 kinds of language style, and style is discussed in detail the characteristics of various languages in order to interpret the language of expression mechanism of such advertising.New, strange, clever, and fun is the eternal pursuit of advertising language, which often use various types of linguistic forms to achieve this effect, which many of them use language variation. Language variation is relative to the language specification is concerned, and refers to those who deviate from the language of conventional, never or rarely use the language of previous form.The last part will explore the advertising language in pronunciation, vocabulary and grammatical variations and so on, and put forward their views norms. This variation on the phenomenon of advertising language we must correctly deal with, we must uphold the principle of flexibility-hardness and softness. Language can only lead to just blindly rigid, flexible easy to blindly led to confusion in the language, we must uphold the principles of discipline and flexibility, which just is just, when the soft is soft.