A Comparative Study Of Chinese And Korean Advertising Languages

Advertising,as an information delivery tool for advertisers to introduce information about goods or services to consumers,has an increasing impact on our lives.In particular,the prosperity of the media has also made the way of advertising communication more diversified.The advertising language in advertising also has a high value in language research as a communication between advertisers and consumers.This research takes cosmetic advertisements and food advertisements from China and South Korea as the research object,and analyzes the characteristics of the slogans of the two countries from the perspective of linguistics.In terms of vocabulary,a comparative analysis of frequently appearing words in Chinese and Korean advertising languages to find out the similarities and differences;in rhetoric,a variety of rhetorical devices are summarized as metaphors,changes,and emphasis on three categories,used in advertising.The specific rhetorical examples are analyzed.In pragmatic use,Grice's theory of conversational meaning is used as a support to analyze the application of cooperation principles in advertising between the two countries.Finally,summarize and summarize the linguistic features of the slogans of the two countries,and point out the shortcomings of this research.