Studying On The Evolution Of Commercial Aesthetics In Co-production Films Of Mainland And Hong Kong (1979-2009)

Co-production film and television production work has become a business paradigm and worldwide (including U.S.) form a boom. With the increasing levels of film and television audience segments, the joint production model of this production has become more important. Mainland China and Hong Kong and Taiwan and foreign cooperation in the ascendant, especially the reform of the mainland's film industry and the implementation of CEPA trigger a new round of co-production boom. From 2003 to 2009, seven years, the Hong Kong box office top ten in the Mainland co-productions every year more than half the number of shows Hong Kong Mainland co-production has become the trend will be irreversible, although this production mode, and video There is enough in itself, but from the first film co-production has been generated, this approach is accepted by the Hong Kong and the Mainland, has its existence is necessary.Business as a new theory of aesthetics has been Hollywood Understands and fully applied, it is under the direction of aesthetics in the commercial, business and Hollywood movies can we find a good balance between art, both a good combination, it can be let "Hollywood" swept the globe. Hong Kong has all the "Oriental Hollywood" said that although Hong Kong films have fallen now, only the north find a way out, but we can not deny its past glory, has its unique aesthetic and commercial value. Mainland movies for a long period of time, mostly as political and religious tool exists, the reform and opening up, Suiran weakening the film in that sense, and carry out a Yixi Lie industry reform, but denied that short time, This awareness can not completely disappear. CEPA, the Hong Kong film as a more reasonable access to the mainland, it also stimulated the mainland's film market, making reform is urgent. How the development of domestic film market environment, and allowed to become a global market, we present some problems. The development of co-productions in Hong Kong in the Mainland for the resolution of this issue provides a great possibility.This article is within the framework of the commercial aesthetics of the Mainland in Hong Kong co-production of film production to the present developments, changes in that development, to find changes in the development, in order to identify the Mainland of Hong Kong co-productions business trends and aesthetic potential for the development of future co-productions must be reference made to meet the international context of the purpose of the development of Chinese film.