Research On The Placement Ads Of The Chinese Lunar New Year Moives

The film as a cultural product, In addition to its original entertainment functions, but also produces a new function of the media, and develops into a new form of advertisement -- placement of advertising.Placement of advertising changes forms and contents along with the development of the film constantly. It marches toward the film's audience in a more covert and humanized pace, it carries into the new features , which are advertising ember's invisibility ,advertising appeal's mandatory and purposeful, organic combination of commercial and cultural and so on, and displays and spreads the goods or branding information to the audience unconsciously in the form of a non-advertising. Let the audience a brand of deep impression in the unconscious, subconsciously for the audience to receive, but also brought tremendous benefits to the businessmen and investors.The film advertisements attract business-man in their unique way. To the number of advertises and brands, using the placement of advertising in film will get their favor. The advertising's objective law of development makes the placement of ads in film has a great prospects.But after all, movies and advertisements are two separate elements and their fusion doesn't mean that there is no conflict and contradiction between the two.To this conflict, film placement of ads should be based on film and be on the soul of creative.Advertisements must be creative and clever and combined with film's mix elements creatively, as a film an integral part to reach the effect of"like nature itself—highest quality", don't let the film of audience feel the advertising intention by one eyes.Makes"placement of advertisements"to become"planting out ads","advertisements don't like ads"Fundamentally affect the advertising communication effectiveness, realize the purpose of getting benefit both China and the implementation of a"win - win"objective.