On The Enlightenment Of FengXiaogang New Year's Movies On China's Film And TV Industry

Thanks to the China's reform and opening—up policy, Chinese people's is becoming more and more open—minded. Meanwhile the policy provides people a good opportunity to express ideas freely. Under such backgroud, the special comedy directed by Fang Xiao gang stands out with its uniqueness. Year after year,with its great box—offie,his movies have become the leader of Commercial Movie and made a miracle in the China's movie market. From that time, many directors tried to shoot comedy movie。To some degree, Feng's movies create a new space for the Marketization. Industrialization of China's movie.Generally speaking, excellent movies and programmers should demonstrate its commercial value as well as its artistic value. To some degree, New Year's Films have become indispensable to Chinese film. As a special brand, Feng's movies not only win a big market, but also show a high level of artistry.Moreover, its success means the creation of the movies are in harmony with the market rules. The research of the rules is more important than merely the study of the movies. In today's fierce movie market,Feng's movies is winning more and more people's heart, its culture value is also gaining support from the Chinese movie academy.This paper will cite Feng's movie as stepping—stone in talking about his movie's character, then we will try to explore its special brand value and analyze its enlightenment on the Marketization. And industrialization of Chinese Movies. We hope that our research can provide some value for Movie academy. We also hope that the paper can bring some practical discussions and constructive suggestions for the Marketization. And industrialization of Chinese Movies, thus our China's Movie and TV industry can develop rapidly and become more and stronger. We totally believe that our China's Movie and TV industry will create a bright future in the coming years.