Mass Culture Consumption And Aesthetic Psychological Needs

In today's society, economic prosperity enormously enrich people's material life and spiritual life, material standard of living rise to urge people to have spiritual needs more and more is also high, more and more demanding. In the cultural consumption field performance is more obvious and more intense, this paper involved in "the mass culture consumption", not just usually speak the general public to cultural pure consumption, or just one thing people consumption of so-called marked for cultural aspects of it, mass culture and is not a series of ready-made multiple-choice or static text, but a process of constantly create in consumption and generated the new culture of consumer products process.This paper attempts to use in chongqing art market the survival conditions of investigation and analysis to explain mass culture consumption and aesthetic psychological needs the inner relationship between. In a certain sense, mass culture consumption is refers to the public in cultural consumption in the process of generality, aesthetic psychological demand refers to the public in the cultural consumption in the process of personality, universality and individuality relations between two how, how to correctly understand the relation between them, how to promote benign interaction between the two is worth considering.First, in the introduction of mass culture consumption characteristics are analyzed, and to illustrate that mass culture consumption behavior is a very social behavior, whenever and wherever this consumer behaviour always by various social environment, economic and social context with all kinds of complicated social relationship more or less influence. Secondly, this paper briefly introduces the characteristics and chongqing in chongqing art consumption market survey report, combining analytical report the results with regional item by item mass aesthetic psychological needs. And on popular culture consumption under the trend of aesthetic psychological characteristics are analyzed, mass culture consumption this two-edged weapon, liberate the human nature while ameliorates the ideal and the myth of works of art market, the profound impact. Again, combined with aesthetic psychological characteristics of chongqing art consumption market survey report for analysis, that mass culture consumption and personal aesthetic psychological demand is interactive relationship. On the one hand, mass culture consumption integral atmosphere of the influence personal aesthetic psychological needs, mass culture consumption embodies the audience culture hunger and spiritual crisis, making art superficial and secularization, destroy the audience aesthetic appeal, On the other hand, the individual aesthetic psychological demand of mass culture consumption and have certain stimulative effect and the audience in popular culture consumption process experienced individual identifies the sense of joy, aesthetic own ideals and transcendence of mass culture and consumer behavior plays a guiding role. Finally, thinking about how to construct the cultural consumption during active and healthy aesthetic psychology. Elegant aesthetic education environment, give a person a kind of upwards, vibrant feeling, make modern people happy, obtained beautifulenjoying, promote aesthetic appreciation ability, improve personal cognitive ability and accomplishment.