The Pilot Study Of Integrated Marketing Communication

With the speedy development of communicative technology the marketing communications has also changed. The communicative technology which is represented by the net of computer causes the birth of integrated Marketing communication(IMC), and its prompt and further development.This article studies and analyses the theory of the IMC During the analyzing process, the marketing theory and its studying method are the trunk while the sociology, psychology and dispersion, are also mentioned. The article studies some aspects concerning the IMC and analyses the origin, concept and contents of the IMC, It also analyses the variation of consumer's dealing with the information. Based upon the upfront content, I present corporations scheme pattern, steps of the IMC and analyses the faults of it, In the end ,1 take the Meiling company as an example to explain the praxis of the IMC in corporations.