Hebei Civil Aviation Hotel Marketing Strategy

Hotel is as the product and the output of an enterprise, which integrated with visible facilities and immaterial services, belongs to invisible services showed by mutual services. Therefore, marketing in hotel also differs from any other kinds of marketing work, which is the most important partial of the management activities, and concerned to the development and way-out, that can affect the survival problem in hotel.This thesis discourses upon the basic principles, methods and processes of marketing management. After analyzing the macro and micro circumstance, combined with the real statues of our hotel, and analyzes the advantage, weakness, opportunities and threats. Contrasted with the demand of integrated marketing strategies and the 7P's service mixes, it delivers our hotel's STP strategy and marketing tactics, such as product innovation, price, place, IMC tactics and customer relationships management tactics. Through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge.