An Empirical Study On B2B E-Commerce Industry In China: Based On Website Investigation

The thesis intends to study the situation of the B2B E-Commerce industry in China empirically by investigating the relevant websites on the Internet.By reviewing the origin of B2B E-Commerce, the definition and sort of E-Commerce, comparing the relative research framework, the.thesis classifies the websites in the B2B industry into three types, namely, individual enterprise website, traditional intermediary website and virtual intermediary website, in light of the different background of the website and the different operations. The "Internet Investigation" method is designed according to the abundance and convenience of the Internet. By searching about one thousand relative websites from the search engine of the well-known portals, we visit, observe those and try to explore the character and operation of the B2B web sites.Based on the first-hand information collected, the paper analyses the proportion and transformation of the website in the B2B E-Commerce industry, and go deep into the relation between the model and the function of the website at first. Secondly, it discusses the details about the different models of the websites as well as the typical cases on the angles of market position, value creation, revenue origin and cost configuration. The conclusion shows that the B2B E-Commerce industry in China develop gradually, and most websites are based on the traditional industry, but the function of information interaction is expected to enhance. The promotion of the government in the industry is significant. The intermediary websites do better than those individual ones built by medium and small-sized enterprises either in terms of operations or that of functions.