Tourism Market Research And The Ways Of Questionnaire And Sampling

Compared with other subjects of tourism science, Tourism Market Research (TMR) has been far from enough investigated in China's academia and tourism industry. Besides giving a clear-cut original definition of TMR, this paper also discusses in detail TMR's development history, research objects, application scope, and significance. In the following parts, questionnaire and sampling, two major tools of TMR, are well explored. Especially considering the great influence of Internet, this paper pays special attention to the techniques of questionnaire and sampling on Internet. In the conclusion part, it brings forward solutions to some common difficulties in TMR practices.