Strategic Management Of Making China South-Western Automobile Trade Plaza As Famous Brand

The writer analyzed the situation of Chinese Automobile Industry, the opportunity and the challenge that China will meet after its entering into WTO. The writer also discussed how to make China South-Western Automobile Trade Plaza as famous brand in order to keep the long term competitive edge under such circumstances.The first part of this article is about the background , the purpose and the significance of plaza's establishment. The second part is the analysis on the situation of Chinese Automobile Industry, the influence upon Chinese Automobile Industry ^specially the mode of saling after entering into WTO. The writer talked about how to make strategic management of the brand . The third part is the design of making China South-Western Automobile Trade Plaza as famous brand , the essence of plaza brand, and the service advantage of its multi-function, the comprehensive lay out of the brand, such as advertisement, image, scale extension, etc. The writer worked out how to renew the service of plaza and let the plaza become to a center that can provide high-quality services. The forth part is about the implementation of the plaza brand marketing, standard operation for special, and the marketing policy which can not be ignored. The fifth part is mainly on the control to the plaza brand, how to avoid inner competition in plaza, and what should be pay attention to when establishing the auto trade center.