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A Research On Brand Automobile Monopolized Shop Marketing Of China

Posted on:2004-09-30Degree:MasterType:Thesis
Country:ChinaCandidate:C H LuoFull Text:PDF
GTID:2156360092491010Subject:Business management
Abstract/Summary:PDF Full Text Request
Construction of the automobile sale system is very important to the manufacturing enterprise of car, for it decides the future of the enterprise. Scientific marketing mode, as the core and soul of the whole system, is the key to make the system work efficiently. At the beginning, the article introduces the development of the automobile marketing mode, and then emphasizes the trend of the selling market of the automobile-Marketing mode of the brand monopolized shop of the automobile. But how to operate the brand monopolized shop high-efficiently in our country? Here after using the successful experience of the foreign automobile industrially developed country for reference and combining with the current situation of our automobile industry, we try to give some suggestions to solve the existing problems and make the marketing mode more efficient.
Keywords/Search Tags:China, Automobile, Marketing mode, Brand monopolized shop
PDF Full Text Request
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