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The Cultural Construction Of Construction Project And Cultural Marketing

Posted on:2003-08-15Degree:MasterType:Thesis
Country:ChinaCandidate:T Q HaoFull Text:PDF
GTID:2156360065455199Subject:Structural engineering
Abstract/Summary:PDF Full Text Request
Compete in the market more and more vigorous today. When the era of the global economy and the knowledge economy arrived,the project culture of construction enterprise be used as the project's immaterial assets,and have become a wealth of bigness pen of the project enterprise and the all society,and have got the prominent position at the socialism spiritual civilization and the material civilization developments.First,start with the relation of the project culture and enterprise culture,this paper point out the question that the project management operation in China starts too late. The construction profession popularize LEG management experience since the 1987,it just gradually become the new management system that the engineering project management is core. At the same time,the Chinese socialism market economy is just to establish soon,proceed perfect is a complicated process over a long period of time. But the original consciousness of the bureaucrat,closing operate,despise to manage,neglect the culture etc. remain exists in people brains. To developments the project culture is inactive,and not work hard. The project manager pay attention to manage the business and technique of the project,not pay attention to build the health project culture. Only emphasize that the employee listen to directing,can not see that employee desire to take part in. But face WTO,face the international compete in the construction market that has the advanced management principle and forerunner technical,our construction enterprise will quickly chance the management idea. But from to see,there is a big gap between the international tradition and the actual circumstance of the construction enterprise of our country. Concrete performance for1 % The levelof technique application is not high,and the technology capacity universal is lower;2,The competition consciousness is flag;3 ,Lack the experience of the international management etc..The next in order,this paper includes the characteristics and construction of the project culture of the construction enterprise,the project culture can unify cognition,explore the origins,emerge the intention and the characteristic in the process of project management,and benefit to introduce advanced experience what apply and develop at China,and benefit to build the project culture of the construction enterprise that have Chinese special features. The project culture of the construction enterprise can divide into four level,in proper order the Material culture,the Behavior culture,the System culture and the Spirit culture. The Material culture is the appearance project culture to the Behavior culture,the System culture and the Spirit culture. The Behavior culture is a dynamic expression of the System culture and the Spirit culture,and also is the worth refracting of team spirit. The System culture is the combination part of the person and thing,also is reflecting of the person's consciousness and idea. Comparing with the Material culture and the Behavior culture,the Spirit culture is the culture phenomenon at the more deep level,and is the total of the project consciousness,and is a sublimate of the Material culture and the Behavior culture,it belong to superstructure category.Moreover still analyzed the relation between the project culture of the construction enterprise and the culture marketing. The culture marketing is become a kind of culture phenomenon in a series of marketing strategy of enterprise,project and businessman. It is permeate in the process. It makes use of the means of signboard,show window designs and advertise. Famousbrand and advertise are two necessary powerful " weapon" . The famous brand of the construction project depend actual,depend the quantity. Have no the quantity have no engineering project. Have no engineering project,enterprise can't exist. "A project of vital and lasting importance,quantity is first." The quantity have no the missing is just real famous brand. The advertise culture has various varieties function to modern enterprise project and bu...
Keywords/Search Tags:Project culture, Project management, Cultural Marketing, Construction
PDF Full Text Request
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