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A Study On The Valuation Method Of Enterprice Brands

Posted on:2003-10-03Degree:MasterType:Thesis
Country:ChinaCandidate:S M PengFull Text:PDF
GTID:2156360065460919Subject:Forestry Economic Management
Abstract/Summary:PDF Full Text Request
This paper aims at hunting for the most proper valuation method of brands in the market. First, it analysed the brand, the power of brand, the value of brand and the relative conceptions. Second, it discussed the basic theory of the valuation methods in effect starting from the following aspects: cost, market, profit. At last, it made a conclusion that the profit method is close to the internal valuation of brand and it is the most reasonable method which value property according to profit. There are two keys: one is the profit which reflect the ability of produce, the other is to restore profit to property. There are three concrete valuation methods: profit restoring, remaining and valuing the transferring brands. This paper explained the profit method by the way of parameter's selection and the step of the concrete methods, and it gave an example to show it.
Keywords/Search Tags:Enterprise brand, e Value of brand, the Valuation method, Example
PDF Full Text Request
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