How To Establish A Strong Brand Referencing Neusoft's Development

In recent years,Enterprises in China market face many similar problems, such as how to figure strong brand of enterprises so as to promote their development. This article give some methods and models of figuring strong brand, in the fields of brand architecture, brand vision,brand mission, and the establishment of brand. Nowadays, with the severe market competition, enterprises need more consummated brand management system so that brand can reflect the image of enterprises in consumers' heart and create more assets for them.