Company's Strategy And Tactic Of Building Famous Brands

In the buyer-Oriented markets Conciliations, There are two trends which are quality, band and buyer-branding oriented; There are great difference between our companies and oversea companies. In the aspects of techniques, and brands, so, our companies have no choice but to implement the practical, strategy for building famous brands , in order to all apt to marketing competition and acquire competitive advantages. In this chapter, I take the marketing vixen to research and discuss systematically the strategy and the tactic for budding protecting and extending the farms brands , For the final Purpose. I womb to made some contributions for our company to build famous brands. It makes up of five chapters. The first chapter is introductions on the effects and purposes of building famous brands, which expounds the main points and surroundings of this thesis, and so on .In chapter2 ,It is on outline which expounds some basic viewpoints, inducing the meaning of the famous brand, the character this and the effects of the famous brands, hand assets and their components, how to evaluating the value of the brands, the purposes of this choristers are expanding the basic knowledge for famous brands , presenting our companies from building and evaluating brands blindly to bray about unnecessarily losses .In chapter3 . It is the strategy for building the famous brands, and is the major part for this theses. Because the strategy of the ramous trands hare the characteristics of the long terms , preventatives . aventurines. competitors, relating to the airline of the compare acquiring the effaces of the famous brands, and mre important helping the compare how to implement the tactics of the famous brands. In this chapter. I mainly explains the meaning of the strategy the goods of the strategy, the necessarily and the way of companies carrying out the strategy.In chapt er4 ,It is a tactic for building the famous branils. the xincess of the strategy is realted to the tactics, which means the effets of the famous brands in line with the tactics of the famous brands.-products, price, place, promotion tactiss. which complying with the strategy and pomting ont this four tactics should cominonly express the marbeting-positioning, and portray, the same bramil image. Because the famous brand prolucts usually take the personally image in the heares of the consamers. the actions of the bayer is the comcunents of the four tactus. If the compary only regards the quality more impntant and ignoring the other, pares and the comequeme. to hury the images of the brands.In chapters ,It is about the famous brand - extensim ,the law - protece and the manaycmert, which maily disass the mearing of the extension, the affection of the exeansion, and stresses the companies mast strenthen the awarness of the law-protect to effectively utilize and ananage the famous brands ofter finishing them . Becase the famous brands is sourendede by the false brodues , the compony should know how to protect the famous brands .