Sheng Wei's Research On Purchasing Management Of Customer Relationship

In the procession of development of enterprises, purchasing management is always a critical work in management .In this paper, the present situation and problems were deeply analyzed according to the purchasing management of a typical fire-extinguished enterprise - Sheng Wei fire-extinguished equipment Ltd.. At the same time ,some advanced management theories and experience of civil and abroad were proposed and adopted. At last, purchasing management of customer relationship was founded to work out those problems above.The paper is composed of four parts. First, the background of the industry and the present condition of the enterprise will be introduced. Furthermore, the problems of purchasing management were offered, mainly referring lacking efficiency in purchasing management. Writer introduced the theory of customer relationship management and tried to use this theory to improve efficiency of purchasing management in company.,In the second part, the present procession and quality-controlling situation about products were made a thoroughly evaluation and analysis. The management to supplier was also described in order to execute following the plan of supplier management .In the third part, by adopting other advanced theories and experience, counter-measures founded on CRM were offered by connecting the actual situation of the company through key systems and processions redesigned. To execute the plan well, controlling measures and appreciating systems were designed.In the fourth part, the situation of the information system and the effective advices of information construction for customer relationship were simply introduced.