Customer Relationship Management System Research And Beijing Organic Chemical Plant Planning And Design Of CRM

One that is with competition day by day fierce, products and serviceof enterprise can distinguish and happen heavy difference very already,Who can grasp trend, enhancement connection with customer of customer,who can make the market advantage, establish in an unassailable position.Customer, supplier, cooperative partner unite value chain of all in that placebecome enterprise and enterprise compete for core already. Customerrelationship, including supplier and partnership relation manage andexplore and help enterprises to direct against different customers, supplier,go on and discern, classify, establish different connection and establishmentproduct and service of pertinence by cooperative partner. Customerrelationship management seems particularly important here. It helpenterprise get complete observation in customer, make customer andrelation and profit which enterprises obtain from customer of enterpriseoptimize most. Customer relationship management means that improve market, sell,serve procedure of link effectively with informative means, reduce cycle ofselling and reduce the selling cost, increase incomes, look for and expandthe new market and channel that the business needs, improve thecustomer's value, satisfaction, profitability and faithful degree, thuspromote the key competitive power of enterprises. This text sketches themeaning, function, meaning implemented of customer relationshipmanagement at first, recommend person what is analytical customerrelationship management. And then combine characteristic of organicchemical plant, draw the overall idea of its customer relationshipmanagement system. Through analyse current situation of organic chemicalplant, draw and keep frequent customer than even more important todevelop the new customer, and the most important condition of protectingthe customer is to make the customer satisfied. Author of this text analysefrom existing customer satisfaction index, discuss the deficiency amongthem, offer the suggestion of improving, and make use of customerrelationship management to realize its function. Thus can utilize customersatisfaction to analyse that serve enterprise better .