Research On Development Trend Of Tramp Shipping Market And Development Strategy Of Middle And Small Shipping Enterprises

Economy Informationization and globalization are the major world economy development trend, as external show of both, knowledge economy and WTO provide opportunity for china shipping market. At the same time, new. technology,new knowledge ,new conception and continuous changing market environment make china shipping industry.particularly middle and small shipping enterprises facing series of new problems and challenges,also make competitions more intense.China shipping industry makes very important and un-replaceable roles in national economy and international trade, promoting economy continuous developing, strengthening national defense, supporting national construction, guarranting national transportation of goods and materials, saving land and sources of power ,so it is very necessary to make analysis on the opportunities and challenges for china shipping companies.Because China middle and small shipping enterprises are in free competing and opening market environment, take great ratio and important place in shipping industry; Also it is comparably easy to enter in or leave tramp shipping market than container market, there are very large proportion of bulk/general ships in market; At the same time, tramp shipping is the main force of china foreign trade developing and ports output increasing .So it is necessary and important to analyze influences of knowledge economy and WTO on middle and small enterprises in tramp shipping market.A Ocean Shipping Co. in a province is facing following problems:less capital,small management scope,bad finance condition.weak ability for risk resistance,old ship age,bad ship condition,high operation cost ,weak ability of gaining profit Jess talent ,low level of management, redundant staffs,unreasonable company organization structure.inert managing system.serious deficit etc. It is typical among middle and small shipping enterprises in tramp shipping market .By using A Ocean Shipping co.as example, the paper makes research on the difficult position which china middle and little shipping enterprises lying in,also its reason, and gives countermeasures accordingly.which is practical and realistic.Chapter 1 of the paper first puts forward the main research points (1. Difficult environments facing by china middle and small shipping enterprises.specially state-owned ones;2. Effects on middle and small shipping enterprises given by Knowledge economy and WTO; 3. How to meet challenges and break away from difficult position),Then discusses the necessity and importance of research on tramp shipping market and middle and small shipping enterprises ,also makes qualitatively and quantitatively definition of both; Chapter 2 discusses present situation of A Ocean Shipping Co.including basic circumstances of company inside and market outside. Through description and analysis of enterprise behavior and management achievements ,the paper researches challenges and opportunities facing by middle and small enterprises in tramp shipping market of knowledge economy times, including detailed analysis of new problems brought by technology .information, law .maritime safety , talent , management level etc; By using methods of SWOT analysis .the paper simply lists the advantage and weakness of internal environment , opportunities and threats of outside environment, and points out that when middle and small shipping enterprises make developing strategy .they should give play to the advantage, surmount the weakness, utilize chance, separate threat, think over past, hold on the current position and look forward to the future. Chapter 3 gives the countermeasures for A Ocean Shipping Co.as example.according to its difficult position .challenge and chance facing : problems should be solved from macroscopic and microcosmic angles,on macroscopic side it needs government to set out from overall situation of whole national economy to create a good outside developing environment; on microcosmic side, the enterprise should make its own developing strategy according to its characteristic.devote to improve m...