West Area Traditional Chinese Medicine Appear On The Market Company Develop Strategic Research

Make a summary along with west big development strategic enforcement, west area has become the hot earth of one side; As China joins WTO, the estate of traditional Chinese medicine has become investment hot point; Along with the development of Chinese market economy appear on the market company have become focus attention. Therefore how to promote west area traditional Chinese medicine to appear on the market the high solicitude of company's industrial ization development that problem has aroused person with lofty ideals , at the same time also have the partial developmentsof on the market company's traditional Chinese medicine and havemet obstacle. This paper with west area traditional Chinese medicine appear on the market company is research object, with theory of strategic management as guiding ideology, with the method theory and reality the appraisement west area traditional Chinese medicine of integration analysis appear on the market company 3 years come ( 2000 2 002 years ) strategic present situation, point out its existent problem and immanent cause; At the same time according to strategic management theory, help it to design suitable correct strategic frame.This paper first system research have introduced competitive strategic and overall strategic theory. Secondly have analysed the present situation and west area of the estate of traditional Chinese medicine 8 on the market company's basic condition as well as achievement condition, through comparing research, the competition of 8 companies is strategic and is overall and strategic , suggest that concentration strategic and unifinication strategy is successful major channel, and goal market decision fault with do not manage strategy related to variation is the source of failure. The frame of competing strategic and overall strategy finally for 8 company' s establishments changes resource advantage, is industrial advantage , step area resource suit , the dynasty internationalization of product mix and the article direction development of health protection.