The Analysis For The Problems Of Chinese Large Retail Entail Enterprises

This thesis is mainly about the present running conditions and the problems existing in the large retail enterprises, and also, analyses the causes which has induced so many difficulties. At last, it is about the countermeasures of solving these problems.For a long time, the large retail enterprises are always taking the leading position in all domestic retail markets. Under the economy planning system and for some other special reasons, the scale of the large retail enterprises is small and the level of management and the techniques adopted in the large retail enterprises are also very low, when our country is trying to change the system to market controlled system. A lot of problems turn out and many enterprises have been put into corner. Nowadays, the retail markets in our country are open to alien investment. In the near future, our country will be member of WTO, that means the competition in every walks of life will be more intense.In order to improve the competitive power of our home large retail enterprises, we are to alter the present conditions. To make strategic reform, to run the large-scale retail enterprises by way of chains together with the strategy of making famous brands and makes. In those ways we hope to enlarge our running scales, to improve our management level to get rapid development in the fierce competition.