Research About The Development Strategy Of The Second Bureau Of China's Railroad

The first chapter of this thesis brings forward the question about strategy outlooking and introduces a basic situation of The Second Bureau of China's Railroad (SBCR).The second chapter closely introduces and analyzes the course of SBCR'S development. It first introduces the three developing stages and analyzes the characteristic of management of each stage. Then it analyzes the current situation of SBCR.The third and the fourth chapters analyze the interior and exterior environments that SBCR confronts detailed. This section analyzes the macro-external environment in which SBCR is situated, including political & law environment, technical environment, economic & social environment and situation on competition in trade of construction, which includes analysis on current situation facing line of construction, major competitors, potential participants, suppliers, purchasers of product and substitution.The fourth chapter emphasizes the organization, human resources, financial situation and social resources of SBCR.And the following chapter introduces the strategic scheme of development in SBCR. First, three preliminary strategic options are, one by one. closely analyzed. These three options are giant group strategy, trade-stratification strategy and vertical unification strategy respectively. Then a comprehensive and comparative analysis has been conducted as to the three strategies. And vertical unification strategy has been employed as SBCR's developing strategy according to the strategic-choosing principles.The last chapter of this thesis focuses on how to carry out the strategy of vertical unification, and proposes possible risks in the course of application and corresponding measures.Meanwhile a couple of suggestions have been made on how to apply the preferred strategy mentioned above. At the very end of the paper, major achievements of this research are concluded.