Research On The Personal Life Insurance Agent System

The relationship between the insurance company and the personal life insurance agent is a classical client-agent, the relationship can be defined as a contract arrange from the point of economics, in which the client expects to stimulate the agent to work for his own benefit to achieve the largest utility, on the other hand, the client monitors the agent in order to prevent the agent from hurting the benefit of client. Agent negotiates with the client by his power, and the agent contract is the result of the game equilibrium of the two sides.Using the frame of the economics of new institutional economics, this paper analyzes the following problems from the point of system: efficiency and intenerate supervise mechanism of personal life agent system and system change of it in our insurance market. When analyzing the problem of stimulation and supervision, this paper mainly researches the organization of the marketing department of insurance company. We discovers that the stimulation system for an individual agent and the one of the agent, who is a member of the marketing department are different, for the former not only acquires the discrete stimulation, but also acquires the cumulative stimulation of recruit and manage outstanding achievement. The stimulation system can induce the agent with the high efficiency to transform the information to the agent with the low efficiency, thus increasing the production efficiency of the agent with the low efficiency. This paper analyzes the reduction mechanism of the information transformation, drawing the following conclusion thatunder the condition of high information cost provided, different stimulation contracts for the agent can efficiently increase their production efficiency.Change of personal life insurance agent system is a model induced and imposed change. The introduce of outer system changes choices of system of our insurance company, the shunt of China economical system arouses new demand for insurance service, these bring a non-equilibrium of system of our insurance market. The power of system change comes form the compare of expected cost and expected income, demonstration avail and the advantage of pick-up impulses the rapid development of the personal life insurance agent system. The text discusses two path-bilk of change and innovation of the personal life agent system, the soft-restrict of superintend and director mechanism and high first-payment traditional commission plan, and constitutes a model of soft-restrict of superintend. The formation of path-bilk is caused by benefit, for a succeeded system being able to become a pressure group, they attempt to solidify the system that is in existence. To perfecting and developing personal life insurance agent system, our insurance company has to make great efforts to break off path-bilk.Zhang, Yongsheng(Finance) Directed by-Professor Lei,Dingan...