A Research On Criterion Of County Tourism Development Planning Of ChongQing

As a whole, County Tourism Development Planning of ChongQing (CTDPC ) is located at initial stages, and is entering into a period of conformity and criterion, so the research on summarizing experience hi CTDPC and requesting necessary Criterion in time is significant. It has realistic meaning for advancing tourism of counties and realizing the development strategy of ChongQingOn the basis of wide data and interviews with experts, the writer adopts systematology and integration analysis to discuss the criteria of CTDPC pertinently and comprehensively. The paper attempts to solve the problem by using relative theory with behavior geography, marketing and ecology. The paper brings forward pertinent suggestions on criterion of CTDPC from four primary aspects: core ideas, structure of system, content and technology of planning and entire management.1. Sustainable Tourism and Management of Destination Brand(STMDB) must become the two core ideas to cope with historical mission and realistic objectives of CTDPC. STMDB makes strategy planning and brand scheme become the core contents, and so other sections serve the two core contents.2. Underlain by Dynamic System, the paper divides the architecture of CTDPC into four layers: primary layer, nuclear layer, sustaining layer and scouting layer. The primary layer includes the analysis not only on tourist market and tourist resources, but also on other surroundings and conditions. The planning must summarize the above three parts to judge SWOT (Strength, Weakness, Opportunity and Threat) of county tourism. In nuclear layer, strategy planning consists of strategic target and disposal to advantage the management of county tourism; brand scheme includes image-building of destination, integrated planning of tourist product and marketing planning of destination, and the three parts associate close. The motive of dividing so is to emphasize a starting point from hastening tourist experience, and to strengthen practicability of brand scheme, so that STMDB comes true indeed .The paper accounts for the above contents at length.3. In addition, the paper explains the leading principles of applying technique in CTDPC, discusses the primary qualitative standards of the quality of CTDPC, and demonstrates the criteria of selecting procession and personnel of planning, hi the end, the paper analyzes the main tactics of standardized management in designing and implement of CTDPC.