Difference Brand Position Strategy To Achieve Advantage Of Competition

In accordance with the situation that the age of knowledge economy is coming, more and more globe company enter china, European, American, Japanese and Korean brand display all place of china. It bring a new competition-brand competition to Chinese company, the urgent need of our enterprises for brand strategy in market competition, it's an attention theme that how to construct and manage brand stratagem. After research it over ten years, from no brand to have much brand, from only use much advertisement to use brand management system. Lots of enterprises realize that implementing brand difference stratagem is a short cut to obtain competition predominance. But it's difficult to establish, such as how to difference brand-position, how to abstract brand core-value, how to use. This article try to use theory and practice of difference brand to establish a health-care food brand, analysis difference brand-position, abstract core-value, establish brand-identify, make difference brand work plan, research on brand-position, core-value management and brand-identify, offering a way to help those enterprise confront morass on manage brand stratagemThis article emphasis on that analysis environment of enterprise, analysis customer, product and competitive, to implement difference brand-position base on brand's functionality and sensibility difference, and apply difference brand-position to actualize brand's core-value by product-identify, enterprises-identify, individuality- identify and symbol-identify, make a plan of difference work, ultimately achieve a specific position to suit target customer .Author handle a case of health-care food brand to annotate this theory and practice, and completely expatiate that how to establish the difference brand and so on, complete a whole process of difference brand stratagem to help Chinese enterprise to establish their brand.