Study Of Developing Loyal Customers In Coal Markets For Coal Mining Enterprisers

This thesis systematically analyses the characteristics of international and domestic coal markets, the superiorities and inferiorities of internal coal mining enterprises in these competitive markets, and the future capacity and structure of external and internal coal markets are also forecasted by this thesis. According to such analysis and forecast, the dissertation also suggests a core counter-measure "developing loyal customers" for Chinese coal mining enterprises to face competition in the internal and external markets. Around the implementation of this core counter-measure of developing loyal customers in coal markets, the dissertation put forward a new model named "model of determining loyal customers" or identification and classification to the customer resources of internal coal mining enterprises. Two sub-models and two limitary conditions are included in this determination model of loyal customers. With the digital results calculated by this model, the customers firstly are divided into AAA-grade (Very excellent loyal customer), AA-grade (excellent loyal customer), A-grade (good loyal custohier) and B-grade (common customer), meanwhile the ways of developing loyal customers are also given to the coal mining enterprises by this paper. The objective of this study is to let coal mining enterprises effectively manager their customer resources and let their customers create more value for coal mining enterprises.