Peking Tianxing-jian Advertisement Culture Corporation Business Plan

The initial concept of Beijing Tianxing-jian Advertisement Culture Corporation Business Plan came from The Gather of Airport's AD. An advertised magazine mailed in airport. When we read it, you can find that there is all advertisement. This magazine is free. It is very up-to-date and very special one. Through getting the message, we found this kind of DM magazines is very popular on board and it is top third media that second only to newspaper and television. The income of DM advertisement is about from 10% to 20% of all income of western media. Some date show us that every American family can receive more than 500 pieces DM advertisement every year in 1990's. Because DM advertisement is a new type of advertisement media, the income of DM advertisement is less than 10% in china. But it shows a prompt extensive trend to us.Now someone has already entered into the DM market in China, but it belongs to the starting stage. Its main target is the person with high consumption. Beijing Life Express Delivery is a successful case. Its mail channel is the high-grade community in Beijing. The Beijing Tianxing-jian Advertisement Cultural Corporation chose mail DM media on the tourist line. The tourism is the industrial that have the fastest development speed. Those people who can tour to Xinjiang, Tibet and Jiu-zhai Gully by air belong to the high-income stratum. Basically speaking, they have the potential consumption capability. We ready to mail the DM plane media in 8 scenic spots that have the feature with high-comsuption tourism. These DM plane medias have two kinds that female and male. At present, there is no one dose such things in China. It is a new channel model. The core of tour products is a plane magazine. Our core competition is the tourist community, which master the tourist line. Through them to mail DM media, our business plan need about 200 million Yuan initial investment and the investing and the investing repay rate is 34. 98% per year. About after one and a half year you can take back your investment. This thesis illustrates the investing plan from DM's concept, environment, marketing, human resource and financial management etc..It analyzes the investing channel targeting person and cored production.We believe that tourist must feel well when they read a very exquisite magazine with advertisement and introduction of scenic spot on the bus and can do nothing. In the sharp media competition the advertisemental customers could find an efficiency media, they can get more harvest.