CHINA NETCOM SHUANGYASHAN BRANCH Core Competitiveness Analysis (Case)

Core competitiveness is an important element that enterprise depends on for existence and development It a combination of a series of complementary knowledges and skills. And it is a unique ability formed in the course of managing that can bring excess profit and difficult to imitate by the rivals. So it's the indispensable ability for an enterprise to participate in market competitions. CHINA NETCOM SHUANGYASHAN BRANCH has the most heavy network size, covers the widest area and has the highest occupation rate of market in Shuangyashan. But facing the strong rivals such as CHINA MOBILE, CHINA UNITED TELECOMMUNICATIONS CORPORATION and CHINA RAILCOM, we must set up our own core competitiveness in order to keep existing advantage and seek further development. Over the past several years, we have done a large amount of work, and had scored remarkable achievements. The case part of this paper introduced the basic states of CHINA NETCOM SHUANGYASHAN BRANCH at first. Then analyze the inside and outside environment that the company faces. On the basis of this, it proposed some work that the company had done in order to strengthen core competitiveness, including recombinating organization, improving management, raising staff quality, developing market manage and constructing of spiritual civilization, etc. In the case analysis part, the paper appraised and analyzed the works of our company theoretically and proposed the advantages and developing direction in the future. By summarizing experience and lessons through this text, it can offer reference for our company in the future.