Studies On Positioning Of Thousand-Buddha Mountain On The Tourism Marketing

Along with the rapid development of economy, Chinese tourism has development into buyer's market from seller's market, so the study on the tourism market and marketing becomes more important. The article try studies the positioning of the Thousand-Buddha Mountain Mianyang with the theory of Targeting Marketing and Positioning, according to market demand and resource of the Thousand-Buddha Mountain Mianyang, after analyze the status and trend of the domestic tourism.The Thousand-Buddha Mountain Mianyang has abundant resource of tourism. A right positioning is very important for the marketing advantage of corporation tourism.According to modern marketing theory, the objects by market not only product and service but also idea. Target marketing has three steps. They are segmenting, targeting and positioning. Positioning is a core concept in marketing theory. Its object is latent buyer's idea. It tries finding the difference of your product from the other.After finds the domestic tourism market subsection by three variablesgeography, population and motivation, the article confirms the target marketing and positioning. The positioning comprises brand, area and culture.Finally, the article gives some advices about tourism product and zoology tourism.