Analysis Of Applicant Strategies For Commercial Life Insurance

With the deepening of china's economical system reform and the improvement of the people's living standard, the demand of the Chinese citizens for commercial life insurance is continuously rising. The rise of the demand, accordingly, result in the increase of the supply and its main performances focus on two point: first, more life insurance companies have come into existence and their organization form diversified; second, new types and new policies of life insurance have entered into the insurance market. How an applicant can make a reasonable choice among the companies and products is an academically and practically significant problem. From a new angle of life insurance broker and on behalf of the applicants, this thesis is to study the applicant strategies of commercial life insurance in China and to help an applicant make right choices, which are mainly testified to be reasonable from a financial angle. Based on an statement of relative elements of life insurance and analysis of some key concepts, the thesis firstly sums up, compares and analyzes the commercial life insurance supply market in China from two aspects: company and product; secondly, it introduces a method of measuring one's insurance demand, expound the methods and strategies of how to choose a company or a product: how to choose a company is to calculate, compare and analyze the ratios of debt and profit, which are based on statements of assets and debts and statements of losses and profits. A choice is made finally according to the above results; how to choose a product include the methods of comparing all kinds of policy cost, and a empirical analysis is made for term policy cost, in addition, on basis of the present situation of life insurance market in China, author bring forth a simple way to choose participate insurance. At the end of the thesis are the analysis of influence by cover payment and time for an applicant.