The Marketing Channel Research Of Video Conferencing Products

The marketing-channel decision maybe one of the most important decision the management faces and all the other marketing decisions would be influenced directly by the channels which the company chose..For the individual Video Conference corporations which have a lot of distributing activities as well as the certain markets served by them ,distributing system is one of the key resources existing outside.This thesis demonstrates the Video Conference industry's characteristic ,market situation ,problems and the future trend .Faced with complicated market environment,especially the fierce competition and challenge of fast-developing Video Conference technology, how to manage a company's manketing channel successfully, how to make use of company's advantage and features while avoiding being hampered by the disadvantage,how to organize and coordinate the marketing activities according to the market requirements while stressing the creative design and management of distributing system and regarding the distributing system as core-compteing power ,all above are the subjects the Video Conference products provider are studying and analyzing closely.With the case-study of Zoom Networks video conference products sales channel strategy ,this thesis emphasizes that when enterprises are making decision about the sales channel ,many factors should be taken into account,including marketing enviroment,product's different life-periods,enterprise's advantages and competence of agency .The proper decision is likely to be made and the leading competition position is achieved after the examination and analysis of enterprise's advantage and disadvantage and market's opportunity and threat have been done.